Branding & designan identity people recognise and remember
A brand is more than a logo. It is the feeling people take away after meeting you, and the reason they choose you a second time.
A good brand does two things: it tells people who you are straight away, and it repeats that consistently everywhere customers meet you. On your website, on your packaging, on Instagram and on your invoice.
At Kurkuma we build identities for businesses that have something to say: makers, local producers, sustainable brands and cultural projects. We start from who you already are and turn it into a clear visual and verbal language, instead of dressing you in a trend that will look dated in two years.
Whether you are launching a new brand or refreshing an existing one, the goal is the same: an identity you can use yourself, without worrying that you will break it.
What you get
Logo and variations
Primary mark, simplified versions and an icon for small formats, from the favicon to the stamp on your packaging.
Colour and typography
A palette and typefaces with clear usage rules, so every piece looks like it comes from the same house.
Tone of voice
How your brand speaks: the words you use, the ones you avoid, and examples for the web and social media.
Brand guidelines
A clear handbook with rules and examples that makes life easier for you, your team and every future collaborator.
Print and digital materials
Business cards, packaging, labels, social media templates and presentations.
Who it is for
- New businesses that want a clear identity from day one
- Established brands whose identity no longer fits who they are today
- Producers who need packaging and labels that stand out on the shelf
- Cultural and social projects that need a recognisable voice
How we work
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Conversation and research
We get to know you, your customers and your competitors, and define what the brand must communicate.
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Direction
We present a visual direction with real applications, not just abstract ideas.
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Development
We refine the chosen direction across the logo, colours, typography and key materials.
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Handover
You receive every file and the guidelines, with our support for the first applications.
FAQs
How long does a visual identity take?
It depends on the scope. A logo and core palette are quicker than a full identity with guidelines and packaging. We agree the exact timeline up front, after the first conversation, and we stick to it.
Can I keep my existing logo?
Of course. If your logo has value and people recognise it, we often refresh it and build a consistent system around it. We do not change things for the sake of change.
What exactly do I get at the end?
Your logo in every format you need for web and print, a colour palette with codes, typefaces, brand guidelines and the materials we agreed on. All files are yours.
Do you also design the website in the same style?
Yes. Branding and web development often go together, so we apply the new identity straight away to your website, social media and ads.
Let's start growing
Tell us where you are and where you want to be. We will reply with clear next steps.
Get in touch